Sitting in traffic jams sometimes has an unexpected benefit. I’ve wanted to take these photos so I could write this blog for a couple of months now, but haven’t been able to stop to do so. Sitting on Mombasa Road in a huge line of traffic yesterday afforded me the opportunity! These billboards have made me smile ever since they popped up around Nairobi in October! The weather here is far from being “Brrr” (the thermometer in my car was reading 32C when I got home from work this evening!), so it seems that the way to attain temperatures found in other parts of the world during the f
estive season is to drink ice cold Coke! I can’t say that Coca-cola is a drink I associate with Christmas at all! Ho
wever, it seems that Santa’s connection with Coca-Cola goes back to the 1920s, and stayed strong for decades! At that time, a campaign was started to connect Coca-Cola and winter, using Santa Claus as an icon of winter, in order to persuade people that Coca-Cola isn’t just a warm-weather drink. It may be something that’s been revived all over the world, I don’t know, but the connection is certainly alive and well here! One of the billboards in Nairobi shows Santa on a motorbike. My parents were telling me that Santa turned up on a Harley Davidson at the switching-on of the Christmas lights in my home town. It’s obviously the ‘in’ mode of transport for him this year!
http://www.thecoca-colacompany.com/heritage/cokelore_santa.html
Sitting in traffic jams sometimes has an unexpected benefit. I’ve wanted to take these photos so I could write this blog for a couple of months now, but haven’t been able to stop to do so. Sitting on Mombasa Road in a huge line of traffic yesterday afforded me the opportunity! These billboards have made me smile ever since they popped up around Nairobi in October! The weather here is far from being “Brrr” (the thermometer in my car was reading 32C when I got home from work this evening!), so it seems that the way to attain temperatures found in other parts of the world during the f
estive season is to drink ice cold Coke! I can’t say that Coca-cola is a drink I associate with Christmas at all! However, it seems that Santa’s connection with Coca-Cola goes back to the 1920s, and stayed strong for decades! At that time, a campaign was started to connect Coca-Cola and winter, using Santa Claus as an icon of winter, in order to persuade people that Coca-Cola isn’t just a warm-weather drink. It may be something that’s been revived all over the world, I don’t know, but the connection is certainly alive and well here! One of the billboards in Nairobi shows Santa on a motorbike. My parents were telling me that Santa turned up on a Harley Davidson at the switching-on of the Christmas lights in my home town. It’s obviously the ‘in’ mode of transport for him this year! 
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